“The Personal MBA: Master the Art of Business” is a book by Josh Kaufman. In this book, Kaufman provides a comprehensive overview of the key concepts and principles that are taught in the top business schools around the world, without the time and cost associated with getting an MBA.

The book covers a wide range of topics, including marketing, sales, negotiation, finance, and management, among others. Kaufman provides a clear and concise explanation of each concept, along with practical examples and exercises to help readers apply the ideas to their own businesses or careers.

One of the key strengths of “The Personal MBA” is its focus on actionable advice and real-world applications. Kaufman provides readers with a framework for thinking about business problems and opportunities, and gives them the tools they need to make informed decisions and take effective action.